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Somebody once asserted ‘It takes money to make money,’ and that is often true. Today, we would add, ‘It takes energy to make money,’ referring to all of the amazing digital electronics we use each day to conduct business and create things.

And a bunch more to keep all those cell telephones, digital cameras, GPS systems, iPods and handheld gaming systems charged and good to go.

Does that suggest the really progress that brought us the wonderful sector of digital electronics is also digging us into a deeper and deeper hole of energy dependance and spiraling financial and environmental costs? It does not need to be that way.

Business and the environment don’t have to be at chances. There’s, in reality, a green electronics movement that tries to make our beloved electronics more energy efficient and environmentally friendlier. The movement covers the complete range from massive global conglomerates promising to reuse, reuse and preserve, all the way to electronics being more energy-efficient and either bio-degradable or simpler to recycle, therefore reducing what’s now called’e-waste’ from millions of tons of rubbish heap to reused and recycled resources.

Saving energy and recycling makes sense, and it’s unsurprising that there are now companies devoting themselves to green electronics and energy sustainability. In fact, it’s good PR and makes commercial sense. But it is going further than that. There are now even firms that sell both digital electronics AND clean energy products.

It is easy to see how a firm belief in replenish-able energy, conservation and sound energy policies may drive an environmentally conscious entrepreneur to sell items like solar and wind energy products as well as digital electronics manufactured by firms that have realized that business and society are interdependent and so welcomed green technology. What’s'green technology?’

It can be products certificated for low emissions, products certificated to be more energy-efficient ( like the Energy Star pledge and standard ), or products using solar chargers or other energy saving technologies. Just like a ton of buyers reject pesticides and insist on organically grown food products, more shoppers insist on purchasing green, energy-efficient technology from corporations that care.

It’s good to grasp that mega-hits like iPhones and Wii gaming consoles are manufactured by such corporations. What we are seeing here is truly an unavoidable, inflating trend towards smarter, greener and more effective and responsible consumption. We all must fight waste and embrace clean, sustainable, renewable energy.