Last week Samsung Digital Imaging, leaders in technology and creativity, made an announcement  about the appearance of the ultra slim and classy ST550 and ST500 compact cameras which boast one more ‘world first’ : front and back LCD display technology.

There’s no need to even press the shutter button merely an enormous grin will trigger the cameras to take the picture.

On the reverse, the Samsung ST550 features the planet’s highest resolution 3.5 wide touch screen LCD*, virtually 4 times the size of lots of other cameras, complete with haptic feedback for easy use.

Complementing this, the 12.2 mega pixel cameras also use the ideal mix of a 27mm wide angle Schneider KREUZNACH lens with 4.6x optical zoom.

Take professional-looking photographs with Samsung’s sophisticated Smart Auto feature so you never need to stress about your photographs being washed out, too dark or out of focus. Smart Auto analyses major elements of your composition like color, lightness, motion and subject and then automatically adjusts to take the ideal shot.

Samsung’s cutting edge Smart Face Recognition technology essentially recollects faces it sees often and then prioritises them when focussing and exposing future shots. It can store up to twenty recognized faces in the cameras’ internal memory and allows users to look for their fave faces in playback. This may be done fast by employing the ‘Face’ search in Smart Album, rather than viewing each single photograph on the memory card. An easy tap can also turn the front LCD on immediately, prepared to take the ideal self portrait photograph.

Sometimes the point of interest of your picture isn’t always in the centre of the frame. The ST550 and ST500′s One Touch vehicle Focus feature permits you to focus on a different part of the shot by simply touching the specified area. Once you have selected the focus, you can simply leave your finger on the screen for 2 seconds or push the shutter button to take the picture.